![]() ![]() Beyond the major players, there are loads of ancillary companies putting a stake in the VR biz. There are many more corporations with a vested interest this time around. ![]() Then Sony announced Project Morpheus, Samsung showed off its GearVR, HTC and gaming company Valve collaborated on HTC’s Vive, and Google made a cardboard cutout for your phone. Facebook bought Luckey’s company, Oculus VR, for $2b in 2014. VR had basically been rubbish since Ivan Sutherland’s Sword of Damocles - the first head-mounted display (HMD) system that was so bulky it had to be suspended from the roof - right up to 2010, when a kid named Palmer Luckey turned a smartphone screen into a HMD with a wide 90° view. While Hollywood keeps its factory line of Avengers 3D movies trickling along, the tech industry, and many screen manufacturers have moved on to the next glittery toy: virtual reality. 3D died under a mountain of CGI action movies and 3D-‘enhanced’ detritus controlled by an unholy alliance between Hollywood and screen manufacturers looking to cash in quickly on ‘the next big thing’. If you haven’t kept up with screen tech in the last decade, that’s not a good thing. “ VR could be the next 3D,” warned Simon Beesley, Sennheiser’s Manager Global Business Development for Broadcast & Media. ![]()
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